{"id":6302,"date":"2026-04-24T15:04:20","date_gmt":"2026-04-24T13:04:20","guid":{"rendered":"https:\/\/www.paso.it\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/"},"modified":"2026-04-27T16:06:37","modified_gmt":"2026-04-27T14:06:37","slug":"heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland","status":"publish","type":"post","link":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/","title":{"rendered":"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland"},"content":{"rendered":"

At PASO, our brand is rooted in the values<\/strong> of heritage<\/strong>, trust<\/strong>, and continuity<\/strong>.
\nFor over 53 years, we have been proudly represented by the Zollinger family<\/strong> across two generations, ensuring our commitment to quality and service resonates throughout Switzerland.<\/p>\n

As we embrace the arrival of spring, we are excited to announce a new chapter in our journey. The transition of distribution from our long-standing partner to Venus Light Design GmbH<\/strong> was completed in the first week of April, symbolizing a significant step toward renewal and growth.<\/p>\n

\"\"In a momentous event held at the conference hall of the Theatre Casino in Zug, Carlos Verg\u00e9s<\/strong>, the owner of Venus Light Design, officially assumed responsibility for PASO distribution.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

We are confident that this partnership will not only preserve the legacy of PASO but also allow it to flourish as we continue to serve our valued customers with the dedication and passion that has defined us for decades.<\/p>\n

\u201cA promising beginning of our journey with the PASO brand throughout Switzerland,\u201d said Carlos Verges. \u201cWhile I am still in the onboarding phase, I have already received a significant opportunity: a well-known chain of sporting items stores will be upgrading their sound systems in several locations using PASO solutions.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

At PASO, our brand is rooted in the values of heritage, trust, and continuity. For over 53 years, we have been proudly represented by the Zollinger family across two generations, ensuring our commitment to quality and service resonates throughout Switzerland. As we embrace the arrival of spring, we are excited to announce a new chapter<\/p>\n","protected":false},"author":13,"featured_media":6288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[145],"tags":[],"acf":[],"yoast_head":"\nHeritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland | PASO<\/title>\n<meta name=\"description\" content=\"A New Chapter for the PASO Brand in Swiss Distribution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland | PASO\" \/>\n<meta property=\"og:description\" content=\"A New Chapter for the PASO Brand in Swiss Distribution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/\" \/>\n<meta property=\"og:site_name\" content=\"PASO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/paso.it\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-24T13:04:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T14:06:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.paso.it\/wp-content\/uploads\/2026\/04\/partnership_svizzera01.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1020\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"PASO Staff\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"PASO Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.paso.it\/#organization\",\"name\":\"Paso S.P.A.\",\"url\":\"https:\/\/www.paso.it\/\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/2131414\/\",\"https:\/\/www.youtube.com\/channel\/UCU6CZVCAXyGcuvJc6Gt4_rg\",\"https:\/\/www.facebook.com\/paso.it\",\"https:\/\/twitter.com\/pasospa\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paso.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.paso.it\/wp-content\/uploads\/2019\/03\/logo-argento.png\",\"contentUrl\":\"https:\/\/www.paso.it\/wp-content\/uploads\/2019\/03\/logo-argento.png\",\"width\":221,\"height\":67,\"caption\":\"Paso S.P.A.\"},\"image\":{\"@id\":\"https:\/\/www.paso.it\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.paso.it\/#website\",\"url\":\"https:\/\/www.paso.it\/\",\"name\":\"PASO S.p.A.\",\"description\":\"Professional Audio for your world\",\"publisher\":{\"@id\":\"https:\/\/www.paso.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.paso.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#primaryimage\",\"url\":\"https:\/\/www.paso.it\/wp-content\/uploads\/2026\/04\/partnership_svizzera01.jpg\",\"contentUrl\":\"https:\/\/www.paso.it\/wp-content\/uploads\/2026\/04\/partnership_svizzera01.jpg\",\"width\":1020,\"height\":450},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/\",\"url\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/\",\"name\":\"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland | PASO\",\"isPartOf\":{\"@id\":\"https:\/\/www.paso.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#primaryimage\"},\"datePublished\":\"2026-04-24T13:04:20+00:00\",\"dateModified\":\"2026-04-27T14:06:37+00:00\",\"description\":\"A New Chapter for the PASO Brand in Swiss Distribution.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.paso.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/\"},\"author\":{\"name\":\"PASO Staff\",\"@id\":\"https:\/\/www.paso.it\/#\/schema\/person\/37e47f833b65bd327bd00799bbcab58a\"},\"headline\":\"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland\",\"datePublished\":\"2026-04-24T13:04:20+00:00\",\"dateModified\":\"2026-04-27T14:06:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/\"},\"wordCount\":215,\"publisher\":{\"@id\":\"https:\/\/www.paso.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.paso.it\/wp-content\/uploads\/2026\/04\/partnership_svizzera01.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.paso.it\/#\/schema\/person\/37e47f833b65bd327bd00799bbcab58a\",\"name\":\"PASO Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.paso.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/bf01f9423b3f670826cbbc92619f075c?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/bf01f9423b3f670826cbbc92619f075c?s=96&d=blank&r=g\",\"caption\":\"PASO Staff\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland | PASO","description":"A New Chapter for the PASO Brand in Swiss Distribution.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/","og_locale":"en_US","og_type":"article","og_title":"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland | PASO","og_description":"A New Chapter for the PASO Brand in Swiss Distribution.","og_url":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/","og_site_name":"PASO","article_publisher":"https:\/\/www.facebook.com\/paso.it","article_published_time":"2026-04-24T13:04:20+00:00","article_modified_time":"2026-04-27T14:06:37+00:00","og_image":[{"width":1020,"height":450,"url":"https:\/\/www.paso.it\/wp-content\/uploads\/2026\/04\/partnership_svizzera01.jpg","type":"image\/jpeg"}],"author":"PASO Staff","twitter_misc":{"Written by":"PASO Staff","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.paso.it\/#organization","name":"Paso S.P.A.","url":"https:\/\/www.paso.it\/","sameAs":["https:\/\/www.linkedin.com\/company\/2131414\/","https:\/\/www.youtube.com\/channel\/UCU6CZVCAXyGcuvJc6Gt4_rg","https:\/\/www.facebook.com\/paso.it","https:\/\/twitter.com\/pasospa"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paso.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.paso.it\/wp-content\/uploads\/2019\/03\/logo-argento.png","contentUrl":"https:\/\/www.paso.it\/wp-content\/uploads\/2019\/03\/logo-argento.png","width":221,"height":67,"caption":"Paso S.P.A."},"image":{"@id":"https:\/\/www.paso.it\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.paso.it\/#website","url":"https:\/\/www.paso.it\/","name":"PASO S.p.A.","description":"Professional Audio for your world","publisher":{"@id":"https:\/\/www.paso.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.paso.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#primaryimage","url":"https:\/\/www.paso.it\/wp-content\/uploads\/2026\/04\/partnership_svizzera01.jpg","contentUrl":"https:\/\/www.paso.it\/wp-content\/uploads\/2026\/04\/partnership_svizzera01.jpg","width":1020,"height":450},{"@type":"WebPage","@id":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/","url":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/","name":"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland | PASO","isPartOf":{"@id":"https:\/\/www.paso.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#primaryimage"},"datePublished":"2026-04-24T13:04:20+00:00","dateModified":"2026-04-27T14:06:37+00:00","description":"A New Chapter for the PASO Brand in Swiss Distribution.","breadcrumb":{"@id":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.paso.it\/en\/"},{"@type":"ListItem","position":2,"name":"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland"}]},{"@type":"Article","@id":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#article","isPartOf":{"@id":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/"},"author":{"name":"PASO Staff","@id":"https:\/\/www.paso.it\/#\/schema\/person\/37e47f833b65bd327bd00799bbcab58a"},"headline":"Heritage, Trust, and Continuity: Seamless Distribution of Our Brand in Switzerland","datePublished":"2026-04-24T13:04:20+00:00","dateModified":"2026-04-27T14:06:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/"},"wordCount":215,"publisher":{"@id":"https:\/\/www.paso.it\/#organization"},"image":{"@id":"https:\/\/www.paso.it\/en\/heritage-trust-and-continuity-seamless-distribution-of-our-brand-in-switzerland\/#primaryimage"},"thumbnailUrl":"https:\/\/www.paso.it\/wp-content\/uploads\/2026\/04\/partnership_svizzera01.jpg","articleSection":["News"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.paso.it\/#\/schema\/person\/37e47f833b65bd327bd00799bbcab58a","name":"PASO Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.paso.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/bf01f9423b3f670826cbbc92619f075c?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/bf01f9423b3f670826cbbc92619f075c?s=96&d=blank&r=g","caption":"PASO Staff"}}]}},"_links":{"self":[{"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/posts\/6302"}],"collection":[{"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/comments?post=6302"}],"version-history":[{"count":0,"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/posts\/6302\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/media\/6288"}],"wp:attachment":[{"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/media?parent=6302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/categories?post=6302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.paso.it\/en\/wp-json\/wp\/v2\/tags?post=6302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}